Metal record label and booking agency, Over The Border supports bands throughout the entire process, from printing and releasing vinyl and CDs, to promoting releases internationally, and organizing tours in Europe.

 

Over The Border was founded by people with over 25 years of experience in the metal industry as musicians, PR agents, social media managers, digital marketing specialists, and more.

 

The inspiration came when I went to a gig of a relatively known underground rock band, whose last album was of a very high quality. Their label printed CDs only a few months after the release and the band did not get much attention from the press. In the crowd, I was the only one who knew a few words of their lyrics. This episode taught me that any promotional activity is useful, but it works much better when the various aspects of that activity (PR, social media marketing, touring) are managed simultaneously and over a long period of time.

 

The mission of Over The Border is therefore not only to be a reliable point of reference for the bands, but also to adopt a multi-channel approach that allows the bands entering different market niches.